Challenge:

You may have heard of Death Valley National Park simply for its attention grabbing name - but few people know anything else about the park or all of the scenery it has to offer.

Solution:

People who have been to Death Valley, often describe it in a very specific way… otherworldly. This campaign focuses on the otherworldly nature of the park, making the case that it’s the closest thing to another planet you can experience on Earth.

Art: Danielle Miller // Copy: Kierran Murphy