Onward

Challenge:

THC-infused drinks are growing in popularity, but an increasingly crowded market makes it difficult for brands to stand out and build recognition.

Solution:

Create strong brand recognition for Onward, a premium THC-infused cocktail, by positioning it as a sophisticated, modern alternative to alcohol through elevated design and clear, consistent messaging.

CD: Keith Ireland // Copy: Jared Myers // Sr. AD: Jimmy Reeves // AD: Danielle Miller