Challenge:
Montana’s largest city, Billings, has a reputation for being one of the last cities in the state to hold onto the values of an “authentic” Montana experience. As a result, it is often viewed as less of a destination for adventure or thrill seekers.
Solution:
The new brand platform, Do Mighty Things, is designed to capture the spirit of adventure, community and discovery that define Billings.
CD: Keith Ireland // Copy: Jared Myers // Sr. AD: Jimmy Reeves // AD: Danielle Miller