Challenge:
Hidden secrets and coastal hikes along California’s Highway 1 remain under-discovered. To cut through coastal sameness and inspire qualified travelers to slow down, embrace the Just Coast mindset, and discover these experiences through the Hidden Secrets and Coastal Hikes maps, driving both engagement and map downloads.
Solution:
A content-led discovery campaign that invites travelers to unlock the quieter side of CA Highway 1- one trail, overlook, and hidden moment at a timeusing the Hidden Secrets and Coastal Hikes maps as the gateway to experience.
CD: Keith Ireland // Copy: Jared Myers // Sr. AD: Jimmy Reeves // AD: Danielle Miller
