Upward

Challenge:

Following the launch of Onward, a premium THC cocktail brand, Trulieve introduced Upward, a THC-infused energy drink. The challenge was to differentiate the new product while building instant brand recognition.

Solution:

We led the launch of Upward, creating the brand and visual identity to ensure strong shelf presence, clear positioning, and immediate recognition.

CD: Keith Ireland // Copy: Jared Myers // Sr. AD: Jimmy Reeves // AD: Danielle Miller